The Ⓑthe Approach

We have a simple 5 stage process we follow, when we come in and help you develop your Better Business Strategy. The actual deliverables will vary from business to business based on your individual business needs and requirements.

That support will come in all shapes and forms but may include;

  • Sustainable business/marketing/brand strategy, including
    • Review of current plans
    • Brand and business models to guide future developments
    • Product, category and communication strategies
    • Internal communications plan
    • Stakeholder communication
  • Implementing change – processes to ensure you take your people with you, including
    • One to one coaching of key individuals
    • Mentoring a team
    • Delivering a full people plan for a change project
    • Creating and implementing HR plans and paperwork to support change
  • Becoming a B-Corp – from assessing where you are to certifying
  • Support and coaching for change at all levels of the business

The process is simple, but the outputs are so powerful!

With any project the starting point is key – where do you want to be, and realistically, where are you now.

So now we know the before and after we help you create the plan and prep the ‘sell-in’ documents to achieve senior-level buy-in

Once we get the green light, then we have to sell it into the wider organisation. to ensure we win ‘hearts and minds’ adoption of the way forward. Project processes and ways of working then get designed and agreed

Ⓑthe can help deliver change in your business Active management of the process, Coaching, Project delivery, External and internal communication planning and implementation

Ⓑthe support with the ongoing internal communication plan – to ‘Keep it going’ . We set up ‘check-in’ meetings with CEO/Sponsors and key team members, including periodic audits to test process change

We are passionate about helping you change your business, for the better.

Ultimately we would like to help you become a B-Corporation

And there are plenty of good things to be achieved on that journey, transforming your business into one that is more sustainable, more responsible, more compassionate, and, yes, more successful.

Being a B-Corp is a badge of honour for the UK and world’s best companies

“Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”

Sounds worthy, but it works. Successful B-Corps include Innocent Drinks, Ella’s Kitchen, Teapigs, Danone UK, Lily’s Kitchen, Mindful Chef, JoJo Maman Bebe and hundreds of others.

What it means is being the best you can be, in the areas that matter to your business, and locking in the changes so you cannot slip back.

Want to investigate what it takes to become a B-Corp – contact us for a free risk-free review

Or why not download the Ⓑthe guide to B-Corporations?

Why Make the Change?

Yes, you will get a good feeling. Your team will feel more motivated. You will become part of a club of businesses doing the right thing and ultimately it will help your business thrive. 

The statistics show that businesses with an ethical edge, with a genuine purpose, are more profitable, more resilient and more successful over the long term. It’s a genuine win/win/win/win/win.

Looking after all, stakeholders, actually helps you look after shareholders.

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