Meet our Founders

We are Ⓑthe, we are Joolz and Simon

Marketeers to the core, entrepreneurial in spirit and corporate rebels with a passion for doing the right thing.

Vastly experienced in building brands, encouraging business to understand the power and responsibility they play in shaping our world.

From looking after our communities and customers to protecting our planet and environment. From giving all our stakeholders a voice, to empowering our teams to make a difference.

This is important to us. This is why we left the comfort of our safe’ish corporate roles to help you be the better business the world needs!

What do we really value?

Ⓑthe is a Co-op. Everyone is paid the same. It’s in our articles of Association. We think this is the best way to ensure the risks and rewards are shared equally.

We also have a Net Zero target. We do as much as we can virtually, and travel by public transport whenever we can. But we are not hippies (although we do love a good campervan)  – we like adventurous targets, and we like to help businesses win.   

Joolz Linforth

  • A card-carrying change agent. 30 years of senior sales and marketing leadership experience.
  • Big picture thinking, people oriented, whilst remaining focussed on the bottom line.
  • A qualified MBTI personality practitioner, as well as a Master NLP, Hypnotherapy and TimeLine Therapy Coach – strong a coaching and mentoring change.
  • Sector experience: Public transport (Director), Soft Drinks, Food Service, Household cleaning products, Cash & Carry

Simon Hawkes

  • 30 years of marketing leadership.
  • Brand and product development, category development, and process design. Makes the big picture deliverable
  • A qualified B Leader
  • Sector experience: Home appliances (Director), Soft Drinks, Cakes, Breakfast Cereals, Household Paper (Director), Free From Food, Frozen Food, Grocery Retail

Then there’s our talented team …

We have a talented team of Colleagues, Associates, and creatives, as required, who all bring their area of expertise. We create and support the team you need to become the business you want to be!

Linzi Parry

  • +25 years of industry experience in leading, designing and delivering strategic change and transformation. 
  • She believes in maximising benefits from process and technology investment through a focus on the whole operating model, from operations and leadership performance to organisation design and culture.
  • An accredited business agility coach and also provides specialist coaching to leaders tackling large-scale change in their organisations.
  • Sector experience: management consulting (EY), with large UK retailers (including Argos, Tesco, Marks & Spencer), in passenger transport, and supply chain.
  • Linzi has run her own consulting practice for the last 8 years and is currently working with a variety of clients to support senior leaders in reducing risk and increasing their capability to deliver results from supply chain and logistic investments, in particular the introduction of automation.

Sarah Marrow

  • 25 years as an HR professional and consultant
  • Fellow of the CIPD
  • Board level strategic HR generalist with extensive experience in HR transformation and change
  • Qualified executive coach
  • Sector experience: Financial services; ‘Big 4’ consulting; Aviation; Engineering; Technology; Private Equity backed SMEs; Global corporations; Charities; Family businesses; Higher Education

How we work?

We keep it simple

  1. Free up front review
  2. No fee until we start a project
  3. Early phases are fixed fee, so there are no unforeseen costs

The way we work

  • We deal with the unexpected, and will keep you on track
  • Agile teams, we use whoever is best to deliver best for you
  • Clear ownership

The amazing companies we have worked with…

We have worked with

“Simon really helped to kickstart our BCorp journey.  He spent a lot of time guiding us through our ‘first pass’ at the Impact Assessment which was invaluable.  Since then, he has continued to offer encouragement and advice and he’s been very responsive to all my questions. It’s great to have someone we can seek clarity from as that has enabled us to keep moving forward in the process”

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